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Marketing Manager
Taskforce, Leipzig
Responsibilities:Planning & StrategyTakes a lead in the development and implementation of short and long-term marketing plans to achieve profitability (CAM), build distribution, NPD, and deliver growth target for EMEALeads the relationship with key PR brand agencies based in London and Munich to ensure activity is aligned with the brand plans and objectives in each locationLiaise with International Marketing team in building & reviewing portfolio strategy with a view to long term sustainable profit growthDevelop & review consumer price strategies to maximize profitability & maintain market competitivenessMarketing Excellence in ExecutionDevelops brand plans for EMEA market across entire international portfolio to meet key business objectives. Includes creation and execution of plans (above and below line)In line with international brand guidelines, build and execute brand building activity across the marketing mix with a specific focus on advertising, PR, consumer / trade events and social mediaResponsibility for relevant marketing agency management and reviewsWorks actively together with Trade Marketing Manager in translating global plans into local executionCreates marketing budgets, monitors expenses to ensure that budgets are adhered toLocal Knowledge & InsightsBe an expert on market dynamics and trends of the European wine & spirits markets and seeks out & identify business growth opportunitiesSeeks out and identifies business growth opportunities in the EMEA wine & spirits marketRequirements:EssentialA tertiary qualification in Business, majoring in Marketing or related fieldFluent in English. German is highly regarded if not mandatory and other languages a strong benefitA minimum of five years’ experience in a senior or specialized marketing role including brand experience (e.g. Brand Manager)Proven experience in successfully developing, implementing, and evaluating marketing plansStrong experience in PR, marketing communications, events & agency managementAbility to work in a multi-cultural environment where remote working is the standardPreferredExperience in the wine & spirits industry is highly regarded but not mandatoryInterest in wine & spirits is essential. Ideally WSET level 3 or higherSales/commercial experience next to marketing experience is highly regardedLuxury brand and/or industry experience and management is highly regarded (outside wine & spirits)Location: Germany or UK Standort Taskforce, Leipzig