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IT Requirements Engineer / Business Analyst
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Marketing Manager (m/w/d)
LGH Germany, Essen
Marketing Manager (m/w/d)SUMMARY OF THE COMPANYLGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment backed by expert advice and on-site expertise.Our locations are spread over the UK and the EU, all located in maritime and/or industrial centres in order to support our customer locally.BRIEF SUMMARY OF THE COMPANY & WHAT WE ARE LOOKING FORLGH is one of Europe’s leading lifting equipment rental companies. We live lifting; it’s all we do, and we do it well, delivering the safety, certainty, and service our customers need to get the job done.SUMMARY OF THE ROLEWe are looking for a driven and enthusiastic Marketing professional to become a key member of our marketing team. You will need a track record of the marketing mix including lead generation, brand awareness campaigns, experiential marketing and a strong understanding of digital marketing.OVERVIEW OF ACCOUNTABILITIESDevelop comprehensive strategies to increase market share and demand for LGH rental equipment.Execute strategic plans with precision, ensuring alignment with overarching business objectives.Continuously monitor and adapt strategies in response to market dynamics and emerging trends.Lead and mentor a team of marketers, fostering a culture of excellence and innovation.Set clear performance objectives and provide ongoing guidance and feedback to team members.Enhance brand visibility across key sectors and markets through a multi-faceted approach encompassing offline and digital marketing initiatives.Develop and implement creative campaigns to elevate brand awareness and perception.Collaborate with cross-functional teams to develop and execute revenue enhancement strategies.Continuously optimise website content and structure to improve user experience and maximise conversion rates.Actively manage and oversee social media platforms, adhering to a predefined communications plan.Manage the production of compelling visual assets, including videos, to support marketing campaigns and initiatives.Maintain high standards of creativity and quality across all visual materials.Collaborate with third-party agencies to execute marketing campaigns and projects.Cultivate and nurture relationships with key partners and suppliers to maximize mutual benefits.Provide support to the broader marketing team as neededQUALIFICATIONS AND EXPERIENCEEssentialDemonstrated expertise in contemporary online marketing concepts, strategies, and best practices.Proven track record in developing and executing creative experiential marketing campaigns that resonate with target audiences.Proficiency across various digital marketing channels, including campaign management, SEO, PPC, analytics, email, and social media.Familiarity with a range of digital marketing tools and platforms, including Adobe Creative Cloud, SEO monitoring tools, email automation platforms, social media analytics, Google platformsStrong research and analytical capabilities, coupled with a proactive approach to identifying and capitalizing on new business opportunities.Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.Highly self-motivated with the ability to work autonomously and drive initiatives forward.Exceptional organizational and time management abilities, with a proven track record of managing multiple priorities effectively.DesirablePrevious experience in the construction industry or related sectors.Understanding of sales development processes, including prospecting, proposal development, negotiation, and account management.Familiarity with technical products and industries or a willingness to undergo training and self-development in these areas.Experience with Magento and WordPress CMS platforms for website management and content creation.LGH GmbH - Hafenstraße 280 45356 EssenE-Mail anzeigen Standort LGH Germany, Essen